Written by a writer on a blog about publishing (which makes it even worse):
Perhaps Joe Schmoe is unaware of apostrophes or plural nouns, but a writer? Eek!
Quick review here:
contraction: Use an apostrophe. It is becomes it's.
possessive: Use an apostrophe. The bag belonging to Barbara is Barbara's bag.
plural noun: Do not use an apostrophe. My hands are cold.
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