I recently edited some marketing pieces that used a lot of words but said relatively little. Here's an example of the verbiage I had to deal with:
"Due to the vast knowledge of building retail structures, the company was able to quickly and accurately identify the necessary steps to ensure complete satisfaction and overall success."
This is so vague as to be meaningless. It is also quite wordy. If you're trying to lure customers, it's better to be specific. Differentiate yourself by giving specific examples instead of making general statements that anyone could make.
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