From a blog writer who was lamenting she had gotten too caught up in publicity:
"I had gotten so caught up in the ego of the blog that I lost site of my true role."
This is a common type of mistake that I've covered before. In this sentence, the writer meant "sight" instead of "site." I guess the writer was thinking about Web sites when she was writing her post.
It's hard to catch yourself making a mistake like this, so beware of similar-sounding words.
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